The heart of a good restaurant is good food coupled with good customer service. However, in this day and age of Facebook and Instagram, aesthetic has become as much of a crucial factor as the food itself, not to mention the fact that good restaurant design greatly contributes to the dining experience.
That said, in this article, we will focus on an often-neglected aspect of opening a restaurant – restaurant design. We will talk about important factors which can make or break a restaurant. If you are ready to learn how to design a restaurant, read on.
Crucial Factors to Consider when Designing A Restaurant
Of course, the actual interior design, architecture, and construction are best left to professionals. Nevertheless, your vision and preferences will still be an essential part of the restaurant design process. As such, it is important for anyone seeking to open a restaurant to at least have some basic knowledge of what makes a good interior design in order to aid you in the conceptualization of your restaurant.
Here are some factors you should consider:
- Color scheme. The obvious reason for paying attention to the color scheme is its aesthetic purposes. However, it is worth noting that psychologists agree as to the influence of color on our mood and behavior. As such, it is important to use color in accordance with the reaction you want to elicit from the people who will enter your restaurant.
- Customers do not flock to restaurants for the furniture, but it does have a big impact on the dining experience. It might be tempting to invest heavily on expensive furniture pieces, but at the end of the day, most customers will not differentiate between expensive and inexpensive furniture. Your best bet is to find something sturdy and comfortable which goes well with your overall interior design.
- This is another crucial albeit underrated factor in terms of designing restaurants. For one, bright lights can easily attract passersby. Warm lights, for one, can evoke a welcoming appearance. In addition, good lighting can improve not only the appearance of furniture and food, but of the customers as well. It can also encourage conversation among the customers. This is a particularly crucial factor in coffee shops.
- Another factor often neglected by restaurateurs is the restrooms. While the restrooms are not exactly the first thing that customers see when they enter the restaurant, it is still important to make sure that the restrooms are as clean and well-maintained as the rest of the restaurant. After all, you would not want a customer to go to the restroom in the middle of a meal and promptly lose appetite.
- Naturally, you would want to accommodate as many customers as possible in your restaurant, but before you squeeze in a lot of chairs and tables, consider first how the space will be used. In determining the seating capacity of your restaurant, it is important to take into consideration the comfort of your customers. You want to facilitate movement not only among your servers, but also among the customers. if a customer cannot leave their table without intruding on the personal space of another customer, then you might want to lessen your restaurant’s seating capacity.
- There is something cozy and enjoyable about being able to smell the delicious aroma wafting from the kitchen, but too much smells can be overwhelming and uncomfortable for your customers. Not to mention the fact that improper ventilation can cause heat to build up inside the restaurant. That said, it is important to design your restaurant in such a way that air circulates inside, without trapping all the smells from the kitchen inside the restaurant. After all, no matter how much your customers enjoy the food you serve, chances are very few of them actually want to leave the restaurant smelling like the food they have just ordered.
- This is also another crucial aspect of designing a restaurant and is, in fact, the first factor you need to nail down. In determining the layout of your restaurant, you need to take into consideration not only the comfort of your customers, but the movement of your staff as well. The restaurant should be designed in such that allows for efficient movement. You certainly would not want any blind areas insofar as your staff is concerned, not only because of the security threats that such will pose, but primarily because prompt service is of extreme importance in the restaurant setting. Moreover, the layout is a useful tool in creating focal points in the restaurant, thereby leading your customers’ eyes to particular areas you would want to emphasize. If you have certain items in the menu which you want to emphasize, or if you have products on display which you want to sell, then utilizing the layout of the restaurant is the most effective way of doing the same without being obnoxious to the customer.
Designing a restaurant is a multi-step process that requires the expertise and assistance of professionals. This notwithstanding, it is still important to have a clear idea of how you want your restaurant to look like. Adding your personal touch to the restaurant will give it a certain uniqueness which can help in differentiating your restaurant from other dining places. Moreover, putting extra care into designing your restaurant can work wonders for improving efficiency in terms of your service and operations. The more efficient the space is, the happier the customers are.
Note, however, that no matter how tempting it might be to come up with a super quirky concept for your restaurant design, at the end of the day, it might not be the wisest move if you are aiming for longevity. Your best bet is to come up with a timeless, cozy design which can surpass coming and going aesthetic trends. And as long as you take into consideration the factors above, you will surely be in the right track in terms of restaurant design.